What does it mean to travel green? How can technology and innovation become the key elements of our sustainability on the road? What are the technologies that make our footprint green in travel?
The Bright Journey project will try to give answers to these questions, which today sets itself the goal of becoming a container in which the theme of sustainability is at the heart of the story 360°.
Bright Journey was born from the will of a group of professionals, united by a passion for travel, who felt the need to combine their different skills in a project as ambitious as it is current: recognizing the central role of sustainability in voyage. The protagonists of the Bright Journey have identified a common denominator, that of the importance of technology and innovation in the hotel industry in order to achieve important objectives in terms of sustainability goals.
The team of 9 female Ambassadors will go in search of best cases in the Hospitality sector, mapping destinations and hotels around the world that implement eco-sustainable practices and innovation technology systems that limit the waste of resources.
“We do all this with courage, enthusiasm and passion, inclusiveness, other key values that drive us and that we share with our Partner VDA-Telkonet, a leading multinational company in the Hospitality sector, which supports our Bright Journey by sharing fully this vision” – says Lucia Ziliotto, Project Owner of the project. “All together” – continues Barbara Alvino, Bright Journey Project Manager – “We want to actively contribute to a more sustainable world and to do this we must raise awareness of all the parties involved in the world of travel.”
Bright Journey therefore wants to be above all a beacon that illuminates and tries to outline the right trajectory to follow to shape a new way of doing tourism. Therefore to travel. Therefore to host. But also to think. The goal is to ensure that travelers and tourism operators acquire an ever greater awareness of their impact on the world. Because only from awareness can concrete action be achieved. An action that cannot disregard the global objectives of the 2030 Agenda, which are fundamental so that the next generations can also enjoy the beauty of this wonderful planet that we call home.
Bright Journey is finally a network. Threads that intertwine, connections that are created, inspirations that contaminate each other to give life to a unique and inclusive project. We have said that everything was born from a group of nine women but the number is destined to grow. This network is ready to expand its networks to support a universal message. Of commitment, of choices that make the difference, of respect for the environment, of virtuous practices that can change the world. All this is made possible thanks to a major partner in the project, the VDA-Telkonet Group, a leading global company in the Hospitality sector, which develops and implements advanced solutions for integrated Room Management Systems (GRMS) and Energy Management systems (EMS) for the global hospitality market. VDA-Telkonet is a creator of technology and innovation whose objective is to provide solutions through which it is possible to obtain high standards of energy saving thus helping to reduce the carbon footprint of all customers. Hotels thus become increasingly smarter and therefore more sustainable. In 2023, the Company achieved a truly unique milestone in its sector: 1 million hotel rooms of various categories are equipped with VDA-Telkonet systems, thanks to which it is estimated that the equivalent of 15 million trees have been saved.* 100012*
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