In 1998, the acquisition of Yellow Rose ranch in La Barra, Punta del Este by Corcho Rodríguez marked a significant milestone. It garnered attention not only for its natural beauty but also for the romantic tale woven into its history. The yellow roses symbolized his romance with television diva Susana Giménez during that time. After parting ways with Susana, Corcho focused on transforming Yellow Rose into one of the most splendid country estates in the region. He expanded its offerings by introducing a polo club and a winery.
To showcase his dedication to Uruguayan polo and signify his foray into winemaking, Corcho organized an elaborate barbecue at Yellow Rose. Unbeknownst to many guests, a house wine was served at the event. The unlabeled wine received genuine acclaim, with esteemed connoisseurs such as Adolfo Cambiaso Sr. and Eduardo Costantini expressing admiration. Corcho Rodríguez revealed that they had been working on producing the wine for seven years, emphasizing a commitment to quality over quantity.
The vineyard, spanning four hectares, cultivates varieties like tannat, merlot, or pinot noir. Corcho prefers pinot noir for its softness and body, and the production is inspired by the style of a Romanée Conti wine, setting a high standard. Embracing a minimal intervention approach, the vineyard practices natural cultivation without irrigation or chemicals, though it lacks official organic certification. The initial production in 2011 was limited to a thousand bottles due to stringent quality standards. Despite facing challenges in subsequent years, the current aim is to produce 5,000 bottles this year.
Corcho Rodríguez’s interest in wine production goes beyond personal enjoyment, reflecting a deep understanding of the process. Although the wine is not currently available commercially, the plan is for exclusive distribution in selected restaurants and establishments, positioning it as the Yellow Rose house wine. As part of his commitment to the polo club, a book chronicling Yellow Rose’s equestrian activities, club achievements, and lifestyle will accompany the wine, reinforcing its distinct identity beyond grape varieties.
JORGE CORCHO RODRIGUEZ VERONICA LOZANO GRUPO LA ROCA JORGE CORCHO RODRIGUEZ VERONICA LOZANO GRUPO LA ROCA JORGE CORCHO RODRIGUEZ VERONICA LOZANO GRUPO LA ROCA