In the world of healthcare, public relations (PR) plays a crucial role in shaping the image and reputation of a clinic or hospital. It is the art of communicating with the public, building relationships, and managing the perception of a brand. In recent years, the field of healthcare PR has seen a significant shift towards aesthetics and cosmetic procedures. This is where Robyn Bordes, a PR strategist and storyteller, has made her mark. With her unique approach and bold strategies, she is redefining healthcare PR and helping aesthetic clinics scale, sell, and succeed.
Robyn Bordes is the founder and CEO of The Bordes Group, a boutique PR agency that specializes in the healthcare industry. With over 20 years of experience in the field, Robyn has become a trusted name in the industry, known for her innovative ideas and results-driven approach. Her passion for storytelling and her deep understanding of the healthcare landscape have made her a sought-after consultant for aesthetic clinics looking to elevate their brand and reach a wider audience.
One of the key elements of Robyn’s success is her ability to blend storytelling with strategy. In a world where consumers are bombarded with advertisements and marketing messages, it takes a unique approach to capture their attention. Robyn understands this and uses her storytelling skills to create compelling narratives that resonate with the target audience. By humanizing the brand and showcasing the real stories of patients and doctors, she creates an emotional connection that goes beyond the traditional marketing tactics.
But storytelling alone is not enough. Robyn also brings a strategic mindset to the table. She understands that PR is not just about getting media coverage, but it is also about building a strong brand and creating a positive perception in the minds of the public. With her strategic approach, she helps aesthetic clinics identify their unique selling points and create a strong brand identity. This, in turn, helps them stand out in a crowded market and attract more patients.
One of the most significant challenges for aesthetic clinics is the lack of trust in the industry. With so many horror stories and unethical practices, consumers are often skeptical about cosmetic procedures. This is where Robyn’s expertise comes in. She works closely with her clients to build trust and credibility by showcasing the expertise and credentials of the doctors, highlighting the safety measures in place, and sharing the success stories of satisfied patients. By doing so, she not only helps her clients attract more patients but also contributes to changing the negative perception of the industry.
In addition to her storytelling and strategic skills, Robyn also brings a deep understanding of the healthcare industry to the table. She is well-versed in the latest trends, regulations, and challenges that clinics face. This allows her to create tailored PR strategies that are in line with the industry’s best practices and comply with regulations. Her expertise has helped many aesthetic clinics navigate the complex world of healthcare PR and achieve their business goals.
One of Robyn’s most notable achievements is her work with aesthetic clinics looking to expand their reach and grow their business. In a highly competitive market, it takes a unique approach to stand out and attract patients. Robyn has helped many clinics achieve this by creating targeted PR campaigns that reach the right audience and generate buzz around their brand. Her strategies have not only helped clinics scale and succeed but have also contributed to the growth of the industry as a whole.
Robyn’s success can also be attributed to her passion for the healthcare industry and her genuine desire to help her clients succeed. She goes above and beyond to understand their goals and challenges and works tirelessly to create custom solutions that deliver results. Her dedication and commitment have earned her the trust and loyalty of her clients, who often become long-term partners.
In conclusion, Robyn Bordes is a game-changer in the world of healthcare PR. With her bold mix of storytelling and strategy, she is redefining the industry and helping aesthetic clinics achieve their goals. Her passion, expertise, and innovative approach have made her a leader in the field, and her clients swear by her results. As the demand for cosmetic procedures continues to rise, Robyn’s expertise will undoubtedly play a crucial role in shaping the future of healthcare PR.
