Plus: This TV Commercial Made Me Furious
As I sat down to watch my favorite TV show, I was bombarded with a commercial that left me feeling furious and disappointed. The ad was for a popular brand, promoting their latest product with the tagline “Plus: The Ultimate Solution”. But instead of feeling excited about the new product, I was left feeling angry and frustrated. Here’s why.
Firstly, the commercial was filled with unrealistic and unattainable beauty standards. The models featured in the ad were all thin, tall, and flawless, with not a single imperfection in sight. As a woman, I am tired of constantly being bombarded with these unrealistic standards of beauty. It’s time for brands to start promoting diversity and inclusivity instead of perpetuating harmful beauty ideals.
Moreover, the ad was filled with subtle messages that reinforced gender stereotypes. The women in the commercial were shown doing household chores and taking care of children, while the men were portrayed as successful and powerful. This not only reinforces harmful gender roles but also sends a message that women are only meant to be homemakers and not capable of achieving success in other areas.
But what made me even more furious was the fact that the brand was using the term “plus” to promote their product. This term has been used in the fashion industry to refer to clothing sizes above a certain number, often associated with plus-size or curvy women. By using this term in their ad, the brand was not only perpetuating the idea that being plus-size is something negative, but also implying that their product is only suitable for a certain body type.
As someone who has struggled with body image issues, I find it extremely disheartening to see brands using such tactics to sell their products. It’s time for companies to realize that beauty comes in all shapes and sizes, and it’s not something that can be defined by a number on a clothing tag.
Furthermore, the commercial completely ignored the fact that beauty and self-worth are not defined by external factors such as appearance or societal standards. Instead of promoting self-love and acceptance, the ad was focused on selling a product that promises to make you look “perfect”. This sends a damaging message to viewers, especially young girls, that their worth is solely based on their appearance.
But the worst part of the commercial was the fact that it was targeted towards women. It’s no secret that the beauty industry profits off of women’s insecurities and constantly tries to sell us products that promise to fix our flaws. This commercial was just another example of how companies exploit women’s insecurities for their own gain.
In a time where body positivity and inclusivity are gaining more recognition and acceptance, it’s disheartening to see brands still using outdated and harmful tactics to sell their products. As consumers, we have the power to demand change and hold companies accountable for their actions. We need to support brands that promote diversity and inclusivity and call out those who continue to perpetuate harmful beauty standards.
In conclusion, this TV commercial made me furious because it not only perpetuated harmful beauty standards and gender stereotypes but also promoted a product that is based on the idea of fixing one’s flaws. It’s time for brands to realize that true beauty comes from within and cannot be achieved by using their products. Let’s demand change and support brands that promote self-love and acceptance, rather than unrealistic and damaging beauty ideals.
