Advocacy is a powerful tool that can bring about positive change in the world. It is the act of speaking up for those who cannot speak for themselves, and it is a responsibility that should not be taken lightly. For Greg Baker, Chief Executive Officer of AffirmedRx, advocacy is not just a duty, but a core belief that drives the company’s mission and values.

AffirmedRx is a pharmacy benefits management company that is revolutionizing the way we think about pharmacy benefits. At the heart of their approach is the Patient Care Advocate (PCA) model, which puts personal connection, proactive engagement, and meaningful support for members at the forefront.

The traditional model of pharmacy benefits management often focuses solely on cost containment and transactional relationships with members. However, AffirmedRx recognizes that there is more to healthcare than just numbers and transactions. They understand that behind every prescription is a person, and that person deserves to be treated with compassion and care.

This is where the PCA model comes in. It is a unique approach that prioritizes building personal connections with members, proactively engaging with them, and providing meaningful support throughout their healthcare journey. This model is a reflection of Greg Baker’s belief that advocacy is not just about speaking up, but also about taking action and making a real difference in people’s lives.

The first pillar of the PCA model is personal connection. AffirmedRx believes that building a personal relationship with members is crucial in understanding their needs and providing them with the best possible care. This is why they assign a dedicated Patient Care Advocate to each member, who serves as their main point of contact for all their pharmacy needs. This personal connection allows for a more holistic approach to healthcare, where members are seen as individuals with unique needs and not just a number on a spreadsheet.

The second pillar of the PCA model is proactive engagement. AffirmedRx understands that healthcare can be overwhelming and confusing for many people. That’s why they take a proactive approach in engaging with their members, providing them with the necessary information and resources to make informed decisions about their health. This includes regular check-ins, educational materials, and personalized support to help members navigate their healthcare journey.

The final pillar of the PCA model is meaningful support. AffirmedRx goes above and beyond to support their members in every aspect of their healthcare. This includes advocating for them with their healthcare providers, helping them navigate insurance coverage, and providing access to affordable medications. They also offer additional services such as medication therapy management and disease management programs to ensure that members are receiving the best possible care.

The PCA model has proven to be highly effective in improving health outcomes and member satisfaction. By putting the needs of their members first, AffirmedRx has been able to build a loyal customer base and make a positive impact in the lives of many.

But for Greg Baker, it’s not just about the success of the company. It’s about fulfilling a responsibility to advocate for those in need and making a difference in the world. He believes that every person deserves access to quality healthcare and that it is the responsibility of companies like AffirmedRx to make that a reality.

In addition to their PCA model, AffirmedRx also partners with various organizations and charities to give back to the community. They have a strong commitment to social responsibility and are actively involved in initiatives that promote health and wellness.

In conclusion, Greg Baker, Chief Executive Officer of AffirmedRx, is a true advocate at heart. His belief in the power of advocacy has shaped the company’s values and led to the development of the unique PCA model. Through personal connection, proactive engagement, and meaningful support, AffirmedRx is making a positive impact in the world of pharmacy benefits management. As we continue to navigate the ever-changing landscape of healthcare, it is companies like AffirmedRx that give us hope for a better, more compassionate future.